Spreading the sneaker culture around the world, atmos pink is now present in the heart of Jakarta, precisely at the Grand Indonesia Skybridge. atmos pink, which has been present in Tokyo, Japan, since February 2018 is a new concept from atmos that offers a mix of sportswear and lifestyle specifically for women. atmos is a collaboration of Sosco and MRA Group. atmos pink concept is ‘Go ahead: ladies, let’s move forward’. To love ourselves positively every day. Let’s move our bodies. Let’s live the music. Let’s make art. Let’s breathe fashion.
The atmos pink concept represents women’s urban style with a variety of sneaker shoes along with clothes and accessories that are comfortable to wear every day. In collaboration with all the female designers at Bitte Design Studios, atmos pink is not only a place to shop for sneakers but also a place to gather and share inspiration.
atmos pink has been established for four years in Japan since February 2018, has collaborated with Korean brands, namely 5252byoioi, Nerdy, and also collaborated with popular illustrator Jenny Kaori, and all several other big brands. In addition, atmos pink collaboration with Riehata is also running with success. Riehata is a Japanese dancer who became a famous choreographer in the Kpop industry.
“Since it was opened at Plaza Indonesia, then at Plaza Senayan, the commitment of atmos has always been the same, namely developing sneaker culture and lifestyle brands. This time for women, atmos pink. This is the first pink atmosphere to be opened in Southeast Asia outside of Japan,” said Marcel Lukman, President Director atmos Indonesia. Met at a special private viewing for invitees and media, on 8 July 2022 at the pink atmosphere of Grand Indonesia. The shop opened to the public on July 9, 2022.
“We are grateful that with the support of the entire team, together with customers and creative industry players, atmos in Indonesia has managed to get through the pandemic quite well. atmos will continue to develop online and offline experiences to better serve customers throughout Indonesia.” continued Marcel.
“atmos also always tries to support the community and Indonesian creative industry players, our store in Grand Indonesia is designed to involve young interior designer Agatha Carolina from Bitte Design Studio,” continued Marcel. Since the beginning, Atmos has collaborated with several local brands and local Indonesian artists. One of them was with a local artist from Yogyakarta, Uji Handoko Eko Saputro (Hahan) at Atmos Plaza Senayan.
Agatha Carolina and the entire team at Bitte Design Studios collaborated to create a feminine, sporty impression, and bring the contemporary spirit to life at Grand Indonesia’s pink atmos store.
The pink atmosphere at Grand Indonesia will attract visitors because it has its own uniqueness, namely, it has a ‘dance floor’. Agatha as the interior designer of Atmos Pink describes this idea, “Atmos Pink has become a well-known brand with strong characteristics. We wanted to show the fun and uniqueness of the pink atmosphere. We used bold materials such as stainless, solid pink paint, and colored glass to bring the concept to life. We also played with tunnel installations, to explore lighting and color.
The dance floor concept at the atmos pink Jakarta store is similar to the atmos pink Tokyo. Even on the dance floor atmos pink Tokyo, dance workshops are often held for active women who celebrate life to the fullest.
During the opening of the atmos pink Jakarta store, there were DJ Amevia and C.N.M performances, dancing performances from Hola’ Ladies, Tutorial dancing with Hola’ Ladies, and there was also lucky draws.
At the Press Conference Grand Opening atmos pink Indonesia, Marcel Lukman, President Director of The 707 Company, was accompanied by Nicholas Schaefer, Founder of The 707 Company, Sara Calista, Head of Marketing of The 707 Company, Oktaviani Abby, Brand Manager atmos Indonesia.
Sara said that atmos itself always prioritizes the local community and urban sneakers culture. “So for this pink atmosphere, we still have the same concept, but what makes the difference is that the collection is specifically for women. We also provide a dance floor space or dance area to support the female community of dance fans and fun activities to express themselves.”
Oktaviani said, “The thing that distinguishes atmos pink from other atmos stores is the collection and assortment, namely the women’s category. At atmos pink, all the existing collections are women’s collections. We have curated various brands and merchandise that are included here that reflect the DNA atmos pink brand and are attractive to the women’s market. We want it when all young women want to shop for cool sneakers, apparel, and accessories the first thing that comes to mind is atmos pink.”