In celebration of its 20th anniversary, Tauzia Hotels (TAUZIA) announced the inauguration of its integration with The Ascott Limited (Ascott), a member of CapitaLand Investment, one of the leading international lodging owner-operators. This integration was marked by the launch of the discoverasr.com website as a global online booking platform and the unification of the two loyalty programs, My TAUZIA Privilege (MTP) into Ascott Star Rewards (ASR). The platform provides a one-stop access to more than 400 serviced apartments, co-living spaces and hotels with a total of about 71,000 operating units in over 30 countries, including 69 newly added properties under TAUZIA
Entering 20 years of business journey in hospitality management, TAUZIA continues to expand its network with the opening of a new property which includes 139 hotels with a total of more than 20,000 rooms spread across Indonesia and Southeast Asia. Together with Ascott’s 14 award-winning lodging brands, namely Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!. This integration is ready to expand a wider network of hotels and service apartments as a form of expansion.
Ms. Wong Kar Ling, Ascott’s Managing Director for South-East Asia, and Head of Strategy and Global Operations said: “Since Ascott’s investment in TAUZIA in 2018, Ascott has not only expanded TAUZIA’s brands to scale up our business and reinforce Ascott’s leadership in Indonesia, we have also brought its brands to other markets such as Malaysia, Thailand and Vietnam. Today, Ascott has over 23,000 units across more than 150 properties in Indonesia. With a wider portfolio of brands, we are able to collaborate with owners, business partners, and franchisees across a variety of lodging options, enabling Ascott to accelerate the growth of its business. We are also able to meet the demands of our discerning guests from corporate and leisure travellers to tech-savvy travellers, families or single-travellers, as well as value conscious travellers. With the TAUZIA properties onboarded onto discoverasr.com, we welcome TAUZIA’s guests to visit discoverasr.com to not only rediscover the existing TAUZIA properties they know and love, but also to discover what Ascott has to offer across our brands in over 30 countries.”
Mr. Patrick Vaysse, Chief Operating Officer of TAUZIA Hotels said: “The integration with Ascott dovetails with TAUZIA’s 20th year of operations. We look forward to further growing as one with Ascott and providing our guests with enhanced experiences. Despite COVID-19, we have continued to expand our business. We have also opened three properties in 2021, including Yello Hotel Kuta Beachwalk Bali and Yello Hotel Jambi, a trendy style hotel with modern vibes that provides guests a sociable and cozy environment on June 2021 and our latest property, The Botanica Sanctuary, a luxury resort with a touch of nature in the heart of Puncak-Bogor on September 2021. We thank our guests for their support and as part of the integration, we are offering members from My TAUZIA Privilege (MTP) loyalty programme more rewards when they link their MTP membership with their new ASR membership.”
Mr. Philip Lim, Ascott’s Country General Manager – Indonesia said, “The conversion of the members from TAUZIA’s loyalty programmed to ASR members marked a momentous milestone in Ascott’s digital transformation journey to provide members with greater conveniences and flexibility. With the launched of discoverasr.com, we are unifying not only the loyalty programmed but also its separate brand websites on one single global online travel booking platform and provides guests with one-stop access to Ascott’s Portfolio, including properties under TAUZIA.”