HIM Hospitality will be rebranding the Alila Jakarta to the company’s own Sparks brand of hotels. Having first debuted the Sparks brand in Jakarta 15 years ago, the decision to expand reflects the company’s confidence in the brand to continually push for higher standards while driving business growth. Rebranding Alila Jakarta to Sparks Luxe Jakarta will pioneer HIM Hospitality presence in Jakarta and beyond.

After 18 years of an incredible journey as Alila Jakarta, come 14th July 2019, the property is operating under the new flag pioneering excellence in hospitality services as the Sparks Luxe Jakarta, which will continue to provide the high-quality standards with new sparkling touches unique to the Sparks brand for its previous loyal clienteles and future clients.

The Sparks brand and it’s HIM Hospitality management company emphasizes on quality and professionalism throughout its services, while remaining dedicated to delivering competitive and affordable prices for business and leisure travelers alike.

The Managing Director of HIM Hospitality, Mr. Andreas Bindoan, added: “We believe that this initiative will become the significant milestone of expanding our hotel operator business, especially Sparks Luxe Jakarta as the flagship of our 4-stars hotel within Sparks collection”.

About HIM Hospitality:

HIM Hospitality is a Hotel Management Company owned by PT. Sparks International which established and will be developed as a group of hotels and resorts internationally as a long-term goal. HIM Hospitality visions are to be the first-choice hotel for the guest, business partners and shareholders in the industry within the region. Furthermore, to create an efficient and optimum hospitality product based on the analysis and effectiveness of development strategy and oriented on the market’s needs in order to achieve the best return on investment to the hotel owner. HIM Hospitality hotels are located in Jakarta, Bandung, Sukabumi, Lampung, and more locations will be launched soon.

For more information please visit: www.himhotels.com