Marking nine years of growth and innovation in the beauty industry, local beauty brand Scarlett celebrated its anniversary with Pesta Raja Aroma Indonesia, an event highlighting its journey, achievements, and continued commitment to innovation. The celebration also marked the unveiling of two new fragrances, Ruby Rose and Lazuli Frost, inspired by the rich and captivating scents of the Middle East.

Since its establishment in 2017, Scarlett has grown into one of Indonesia’s prominent local beauty brands, offering a diverse range of beauty products and continuously expanding its portfolio through innovation. Its dedication to quality and development has also earned international recognition, including the World Branding Awards (WBA) in the Beauty & Perfume category and the BeautyMatter ASIA15 Awards 2026, where Scarlett was recognized alongside several global beauty brands.

Through the campaign theme Keharuman yang Bertahta, Scarlett introduces two distinctive fragrance expressions that translate the richness and depth of Middle Eastern perfumery into modern Extrait de Parfum creations, tailored to the preferences of Indonesian consumers.

Two New Fragrances, Two Distinctive Expressions

Inspired by precious gemstones, Ruby Rose and Lazuli Frost each capture a unique character and personality through their carefully crafted fragrance compositions.

• Lazuli Frost embodies freshness, clarity, and tranquillity. Its refreshing yet gentle character combines pear, apple, and hazelnut in the top notes, followed by rose and watery accords at the heart, with musk and amber creating a soothing finish.

• Ruby Rose reflects elegance, warmth, and captivating sophistication. Its rich floral composition opens with bergamot, tangerine, and jasmine, followed by rose, orange blossom, and tuberose, before settling into a warm base of ambergris and vanilla.

The launch of these two fragrances reflects Scarlett’s ongoing commitment to exploring new fragrance experiences, strengthening its position as an award-winning Indonesian beauty brand, and bringing local innovation to a wider international audience.

Ruby Rose and Lazuli Frost are now officially available through e-commerce platforms and the Scarlett Official Shop website at scarlettofficial.id. For more information, visit Scarlett’s official Instagram account at @scarlettofficial.