Established in 1834, Rimmel London has been rolling with the changes ever since – and instrumental in making many of them. Unveiling innovative cosmetics to unapologetically offer a better kind of beauty for all, Rimmel London encourages their audience to liberate their individuality and enjoy make-up for what it is: a form of self-expression. With an incredible heritage and identity firmly rooted in London, Rimmel London’s influence is undeniable, and the brand continues to empower its audience through consumer-led innovation and campaigns that champion the freedom of identity and expression. Live the London Look.

And finally in 2022, Rimmel London has debuted in Indonesia, carried by PT. Aroma Abadi as a sole distributor to Indonesia market. PT. Aroma Abadi has been known in the beauty industry market in Indonesia by its reputation in carrying best beauty products from abroad. From fragrances, skincare, to cosmetics.

As of March 2022, Rimmel London can now be purchased online via Rimmel London Official at Shopee Mall. And is also available exclusively on Guardian stores thru out Indonesia.

Carrying full range of cosmetics from base foundation to face (eyes, lips, cheeks, brows). Rimmel London Indonesia is set to take over the beauty market in Indonesia with its affordable yet quality products.

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