Parador Hotels & Resorts, an Indonesian hotel management company announces the rebranding of its 3-star hotel, Ara Hotel Gading Serpong to be Vega Hotel Gading Serpong marked by a virtual launch event invited clients, partners, and national media. The rebranding includes changes in name and logo as part of the company strategy to strengthen the company growth and commitment to provides a better service to loyal customers and business partners.

Ara Hotel Gading Serpong, now as Vega Hotel Gading Serpong officially opened in 2014 as the first 3-star hotel for Parador Hotels & Resorts Group. Strategically located in Gading Serpong, Tangerang is close to shopping, business, entertainment centers and takes a mere 45 minutes driving from Soekarno-Hatta International Airport. With the tagline ‘Consciously Stylish’ guests can enjoy the new look of the facade, lobby, restaurant, and hotel rooms, every corner is a reflection of the modern lifestyle of common Indonesian society suitable for business and leisure destinations.

Vega Hotel Gading Serpong has 145 hotel rooms available consisting of 135 Superior Rooms, 8 Deluxe Rooms, and 2 Suite Rooms equipped with a spacious bed, LED TV, safe deposit box, working desk, wardrobe, telephone, coffee and tea condiments, minibar, bathroom amenities, shower, hairdryer and slippers. Aldo provides meeting rooms, semi-Olympic pool and kids water park, massage treatment and an excellent guest services.

The General Manager of the hotel, Evriansyah will run every aspect of daily operations to guarantee the excellent quality of service for guests. “We are very excited for this rebranding as we are committed to always looking for ways to optimize the performance and value of our hotel as leisure and business travel regains momentum this year and in the years ahead. We look forward to our property becoming a top choice for guests looking to explore Tangerang,” says Evriansyah.

Vega Hotel Gading Serpong interiors convey a sophisticated yet comfortable style suitable for leisure and business. “Our objective is being acknowledged as preferred hospitality where staying generates a saying through the recommendable experience of guests. Our priority for growth is predominantly emphasizing smart service, since memorable experiences are highly driven by such volatility, as well as to earn the best international standard in our reputation. Safety and security of our guests also being our outmost concern and implementing Covid-19 health protocol in every hotel activities. Having said that, all of our hotels has been CHSE certified by Ministry of Tourism and Creative Economy and all hotel staff has been vaccinated” says Johannes Hutauruk, Chief Operating Officer of Parador Hotels & Resorts.

Vega Hotel brand previously has been announced publicly as a 3-star hotel brand by Parador with a groundbreaking event for Vega Hotel Surabaya back in January 2020 and will become the second Vega Hotel as it planned to open its door in 2024. Parador Hotels & Resorts strive to share energy and ideas to endorse Vega in becoming a lifestyle hotel that incorporates experience as well as reflecting ‘feeling a sense of place’. Call +62 21 2920 5999 or visit for more information. Follow Vega Hotel on Instagram and Facebook @vegagadingserpong.