The Jakarta Fashion & Food Festival (JFFF) annual program is the result of a collaboration between PT Summarecon Agung Tbk and the Provincial Government of DKI Jakarta through the DKI Jakarta Provincial Tourism & Culture Office since 2004. JFFF is also part of the ‘Enjoy Jakarta’ program.

Also supported by the Indonesian Ministry of Tourism and the Indonesian Creative Economy Agency, JFFF is expected to have a positive impact on the Indonesian economy as a whole by providing a platform for the creativity of the nation’s youngsters, so that the products produced can continue to grow, be accepted globally, and become masters home in his own country.

The main series of Fashion Festival events consist of Fashion Show, Fashion Village and Fashion Competition, namely Gading Model Search and Next Young Promising Designer. Meanwhile, the main series of the Food Festival is Kampoeng Tempo Doeloe and the Wonderful Culinary Expo. In addition, the Jakarta Brand Festival is the latest program at JFFF which aims to support the acceleration of SMEs in the fashion and culinary industries.

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