Acmé de la vie, or ADLV, a renowned Korean fashion retailer, has opened its first store in Jakarta with "The Playground" concept designed by Indonesian interior designers VERSHOME and VOC Studio, to provide a unique and different fashion shopping experience for customers. The first ADLV store can be visited at PIK Avenue Ground Floor, North Jakarta starting October 14, 2023.
VERSHOME and VOC Studio Introduce ADLV’s First Store in Indonesia
Established in 2014, VERSHOME is an Indonesian interior design studio specialising in exhibitions and booths, emphasising creativity and adding a modern approach to every installation. VERSHOME offers integrated services, from idea formation, concept, and design to production, all tailor-made to meet the client’s needs and expectations. Meanwhile, VOC Studio is a technology-based art studio managed by VERSHOME.
Roni Timothy, founder and Creative Director of VERSHOME said, “VERSHOME is proud to be trusted by ADLV, one of the leading Korean fashion retailers, to design and bring to life the concept of their first-ever store in Indonesia. With this installation, we aim to show that Indonesian designers also have the creativity and capabilities to compete with international design standards, and even be trusted by big international brands like ADLV.”
Visitors will have an extraordinary experience inside this ADLV store, as VERSHOME and VOC Studio introduced a twist in the form of modern technological elements blended in such as rotating mirror, sensor-activated animated lights, and the dino egg.
The dino egg is designed to playfully look left and right and make noises that would amaze the visitors. Between the gaps of the eggshell, there are breathing pink lights that enhance the magical ambiance.
VOC Studio’s art installations are beautifully packaged by VERSHOME to complement the whole store’s concept, creating a harmonious blend that allows visitors to experience a unique shopping experience that rivals international retail stores.
“VERSHOME is the realisation of our hope to inspire young Indonesian designers to enhance their skills and insights through our works,” added Roni. VERSHOME has collaborated with many well-known brands from various industries, including YouTube Indonesia, ESQA, Frank & co., Summarecon Mall Kelapa Gading, Ruangguru, SOMETHINC, MAMITOKO, and many more.
To learn more about VERSHOME’ works, visit VERSHOME’s website at www.vershome.com and Instagram VERSHOME @vershome.
