JHL Collection Launches ‘FREEDEEM 81’

JHL Collection Launches ‘FREEDEEM 81’

Celebrating Indonesia’s Independence, Travel, and Creative Design with Tities Sapoetra

In celebration of Indonesia’s 81st Independence Day and JHL Collection’s sixth anniversary through its “The 6reat Journey” initiative, JHL Collection officially announces the return of its annual flagship campaign, FREEDEEM 81.

Celebrating six years of growth and evolution, The 6reat Journey reflects JHL Collection’s remarkable journey in redefining the art of hospitality. Building upon the momentum of Moving FOURward and 5TEPS to the Future, this milestone embraces the philosophy of Tri Hita Karana—harmonizing Sustainability (Nature), Community (People), and Well-being (Spirit)—like a living art exhibition. Rooted in the spirit of unity and the freedom to explore, FREEDEEM 81 is designed to be more than just a promotional campaign. It is a brand movement that connects guests with meaningful stays, exceptional value, and JHL Collection’s broader lifestyle ecosystem.

Exclusive Creative Collaboration

To commemorate this year’s Independence celebration, JHL Collection has partnered with renowned Indonesian fashion designer Tities Sapoetra. With more than 15 years of experience in the fashion and entertainment industries, Tities has created a highly anticipated limited-edition merchandise exclusively for FREEDEEM 81 guests: The Freedom Labyrinth Travel Pouch.

Blending high fashion with everyday functionality, The Freedom Labyrinth comes in three different sizes tailored to suit various travel needs. Guests who book the FREEDEEM 81 package will receive this exclusive travel organizer complimentary, serving as both a practical travel companion and a stylish collectible.

“For us, independence has always represented the freedom to explore and grow,” said Ancha Apriansyah, Corporate Senior Marketing Communication Manager of JHL Collection. “As we celebrate Indonesia’s 81st Independence Day alongside JHL Collection’s sixth anniversary, we wanted to offer something far more meaningful than a standard room promotion. Partnering with Tities Sapoetra allows us to present a beautifully designed travel companion that reflects the attention to detail and quality our guests consistently experience when staying with JHL Collection.”

The FREEDEEM 81 Experience & Cross-Brand Synergy

Available across JHL Collection’s six premium properties—from vibrant city destinations to island resorts—the campaign is also designed to strengthen synergy throughout the JHL Group ecosystem.

Guests who book using the promotional code FREEDEEM81 will enjoy a comprehensive range of exclusive benefits to enhance their stay, including:

• Daily breakfast for two (2) guests.

• 20% discount on the Best Available Room Rate.

• 20% discount on Food & Beverage (excluding alcoholic beverages) throughout the stay.

• A 20% spa treatment voucher at the respective hotel.

• One (1) exclusive FREEDEEM merchandise item: The Freedom Labyrinth Travel Pouch by Tities Sapoetra.

• Special Synergy Benefit: A guest's choice of a 20% discount voucher redeemable across selected JHL Group lifestyle partners, including Roemah Koffie, Dewa United Merchandise, Boemi, Carstensz Mall, Canelle, Le Mere, Amerta Spa, and Lissey Laundry.

   

Participating Hotels

• Solitaire Gading Serpong

• Episode Gading Serpong

• Herloom BSD

• JSI Resort Megamendung

• Episode Kuta Bali

• Noema Resort Pererenan

   

Campaign Details

Booking Period: 7 July 2026 – 17 September 2026

Stay Period: 17 July 2026 – 17 October 2026

For reservations and more information about the FREEDEEM 81 campaign, please visit www.jhlcollection.co.id or contact the reservation team at your preferred participating hotel.