The furniture and handicraft industry sector is showing quite good growth despite the current pandemic situation. Himpunan Industri Mebel dan Kerajinan Indonesia or HIMKI (The Indonesian Furniture and Crafts Industry Association) together with Dyandra Promosindo holds a series of Indonesia International Furniture Expo (IFEX) Virtual Showroom on September 20 to October 20, 2021 through a virtual platform, which can be accessed via the link https://ifexindonesia.com/virtual- showroom

IFEX is the largest furniture and craft exhibition in Indonesia and the region. Through its series, IFEX will present the industry with the largest range of specialty furniture and handicraft products, combining innovative designs and craft skills inspired by Indonesia’s natural wealth.

The President of the Republic of Indonesia, Joko Widodo, inaugurated the online IFEX Virtual Showroom exhibition on September 20. Through the IFEX Virtual Showroom, Joko Widodo, said that IFEX is a strategic arena for furniture and handicraft producers from upstream to downstream, both for the needs of the national and global market. Indonesia is rich in raw materials, rich in works of art, and rich in market capabilities.

The President also advised industry players to increase competitiveness in the global market, “Not only the quality of their products but also the values ​​that are firmly held starting from the production process, which must have a commitment to sustainable development, which is environmentally friendly, low carbon, and inclusive.”, he explained.

The Minister of Industry of the Republic of Indonesia, Agus Gumiwang Kartasasmita, said that the furniture industry experienced growth during the pandemic. According to the Minister of Industry, online shopping activities also support furniture sales both from within and outside the country during this pandemic. “Compared to the first quarter of 2020, furniture and handicraft products experienced an increase in export performance by 36.1% to USD 1.696 billion in the first quarter of 2021. And the largest export destination countries for Indonesia are America, Japan, the Netherlands, Belgium, and Germany”, added the Minister of Industry.

The Minister of Trade of the Republic of Indonesia, Muhammad Lutfi, also conveyed the same thing that Indonesian furniture and handicraft products are mainstay exports whose quality has been recognized and has dominated the global market. “During the period from January to August 2021, the export value of Indonesian furniture products managed to increase year-on-year by 29% to USD 1.88 billion. And in the same period, the value of handicraft exports also grew to 235 or USD 5.8 billion.” he explained.

“Through the IFEX Virtual Showroom, we hope to raise the spirit and optimism of the furniture and handicraft industry players in Indonesia. Considering that IFEX also always displays superior and innovative products,” said Abdul Sobur, Chairman of the HIMKI Presidium.

The IFEX Virtual Showroom presented as many as 57 exhibitors, including participants from the Ministry of Industry, Ministry of Trade, Yogyakarta Ministry of Industry and Trade and Sleman Industry and Trade Department. Visitors can easily access the virtual platform and are facilitated directly to interact with representatives of each participant. Through the IFEX Virtual Showroom, it also provides wider access and reach for domestic consumers and foreign buyers.

For this reason, the organizers have prepared concepts and innovations that are adaptive to current needs, namely through virtual exhibitions. “We are optimistic that we will create more opportunities and have a broad impact on all stakeholders and buyers, both nationally and internationally,” concluded Hendra Noor Saleh, President Director of Dyandra Promosindo.