Indomaret with Torch Launch Official Black Panther Merchandise
Recently, in the midst of intense competition between official merchandise between many minimarkets in Indonesia, Indomaret has succeeded in collaborating with the Walt Disney Company. The result of this collaboration is the official Black Panther merchandise in various forms. Ranging from jumper hoodies, t-shirts, to small bags such as neck wallets and pouches that are currently trendy.
To develop this Black Panther merchandise, Indomaret is collaborating with various local brands in Indonesia. One of them is Torch, a local brand which is the official Marvel - Disney merchandise partner in Indonesia for bag products.
Torch is indeed one of the local brands that has various national and international awards in the field of design and quality. So it's only natural that these three companies then agreed to work together to launch Black Panther-themed products, at the same time that the film Black Panther: Wakanda Forever is shown in cinemas in Indonesia.
Official Neck Wallet and Pouch Black Panther merchandise has been spread across more than 800 Indomaret sales points throughout Indonesia, which officially launched on 14 November 2022 at CGV Paskal Bandung. The event was packed with a special screening event of the movie together with influencers, partners and loyal customers from Indomaret and Torch.
The launch of this merchandise shows Indomaret's support for the best local brands in Indonesia, including the Torch brand.
"There are interesting benefits when customers shop at Indomaret, especially for Indomaret Poinku members. Because the points you have can be exchanged for Black Panther merchandise, only at Indomaret Poinku,” explained Stefanus Andre, GMS Merchandising Manager at Indomaret.
Andre also said there are other benefits for Indomaret customers. Every customer who purchases IDR 1,000 at an Indomaret store or Click Indomaret will get 1 point (except for cigarettes, milk for children under 1-year-old, and virtual transactions). In addition, purchasing certain products will get additional cashback points. From these points, it can be exchanged for exclusive Black Panther merchandise.