Commencing its journey as a Professional Organization in the field of Hotel Public Relations (PR), Himpunan Humas Hotel Surabaya, also known as H3 (Hotel Public Relations Association) Surabaya, officially introduced its presence. The organization was established and recognized on September 25, 2023, during the H3 Summit held at the Sapta Pesona Building of the Ministry of Tourism and Creative Economy of the Republic of Indonesia. One of the primary objectives in forming H3 Surabaya is to strengthen communication among PR practitioners, fostering a spirit of mutual support and shared knowledge. H3 Surabaya is intended to serve as a pleasant hub for all Hotel Public Relations professionals in Surabaya, facilitating the exchange of experiences and information, advancing the tourism sector in Surabaya, and implementing various programs to enhance competencies in the continually evolving field of Public Relations and Marketing Communication.
A total of 40 Public Relations professionals from two to five-star hotels in Surabaya, along with some media members, participated in a series of events under the theme "1st Gathering Sharing Session Facing The Era of Public Relation Disruption." The event occurred on Saturday, October 28, 2023, at The Avenue Java Paragon Hotel & Residence Surabaya. The program included an introduction to the entire H3 Surabaya board for the 2023 - 2025 term, as well as an overview of H3 Surabaya's annual agenda, presented by Kus Andi, Chairman of H3 Surabaya.
During the event, the "1st Gathering Sharing Session Facing The Era of Public Relation Disruption" featured four speakers, including a session titled "Career Getaway as Public Relations in the Old & New Era." This session included Santi Manurung and Etty Soraya as speakers, both of whom are professional PR practitioners in Surabaya who continue to serve as Public Relations representatives in their respective workplaces. "Being a good Public Relations professional isn't merely about appearance; it's about having the right attitude, as they represent the organizations they work for," expressed Santi Manurung, General Manager of Fave Hotel Rungkut Surabaya.
In the second session with the theme "PR From the Media’s Perspective & Developing Relationships Between PR & Media," Mr. Tatok Hariyanto, General Manager of Leedon Hotel & Suites Surabaya, was joined by speaker Aprilleo Abie from Suara Surabaya Media. Mr. Tatok Hariyanto emphasized the need for PR professionals to be adaptable and establish good relationships with media colleagues.
Maria Ulfah, Director of Sales at Java Paragon Hotel & Residence Surabaya, who hosted the inaugural gathering of H3 Surabaya, expressed her delight in being part of this Humas Hotel initiative. She hopes that H3 Surabaya will enable all Hotel PR professionals in Surabaya to develop into professional Public Relations practitioners and foster an exchange of ideas to advance the tourism industry in Surabaya.
For more information, please contact:
H3 - Himpunan Humas Hotel - Surabaya
Elgar Gumilang - Public Relations
Phone: 0812 3506 0748
Email: [email protected] | [email protected]