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Surabaya becomes Accor’s “City of ALL” with spectacular brand showcase

City of ALL, Accor’s spectacular five-day brand showcase, will arrive in Indonesia this February and March with two immersive events that are set to provide exclusive offers, enticing discounts and uplifting entertainment to consumers, travel trade visitors and wedding planners in Jakarta and Surabaya – the country’s two largest cities.

These fully integrated and highly interactive exhibitions will reveal the world of advantages offered by ALL – Accor Live Limitless – the global loyalty program that brings the group’s augmented hospitality promise to life. ALL allows members to “experience the extraordinary” with a world of rewards, unique perks and exceptional events. The dedicated ALL mobile app puts a world of benefits at its members’ fingertips.

The Surabaya edition of ‘City of ALL’, supported by CIMB Niaga and Zees, runs for five days from 15th to 19th February 2023 at Atrium Tunjungan Plaza 3, the major lifestyle hub in the heart of this thriving Surabaya city. Clients, partners, ALL members and members of the public will flow through the mall, where they will be introduced to a wealth of attractive offers, brand experiences, live entertainment, special giveaways and more from over 50 participating hotels and resorts across Indonesia. 

All invitees can take advantage of dedicated deals, while other visitors will be able to snap up special rates with up to 40% off in flash sales, along with tempting dining promotions including a Ramadan offer and wedding packages. Visitors will be able to enjoy upbeat performances, live demonstrations, curated locally sourced products from UMKM to promote #BanggaBuatanIndonesia, musical acts and fashion shows. A “Wheel of Fortune” and “Mystery Boxes” will feature fantastic prizes.

“We are very excited to connect with our esteemed corporate customers and consumers in Indonesia, one of the world’s most important emerging economies and a vibrant market for travel and tourism. As one of the leading hospitality companies in Indonesia, with approximately 140 hotels and a healthy pipeline of projects nationwide, Accor is becoming the hotel group of choice for many Indonesians. We look forward to meeting with guests and trade partners at City of ALL in Surabaya this February,” commented Garth Simmons, Chief Executive Officer for Accor Southeast Asia, Japan and South Korea.

ALL connected with guests in Indonesia in 2020 with its inaugural Hotel & Wedding Fair in Jakarta, which successfully generated interest among Accor’s partners, clients, loyalty members and guests. Now, the hosting of these two City of ALL events in Surabaya and Jakarta will set the stage for a bright new era of benefits for travellers in Indonesia and beyond.

Following the City of ALL in Surabaya, the Jakarta event will run from 15th to 19th March 2023. For more information about the City of ALL events, please visit