Sarirasa Group, a cornerstone of Indonesia's culinary industry, will celebrate its 50th anniversary this July. This milestone marks Sarirasa Group's deep commitment to the richness of Indonesian cuisine, embracing the spirit of 'Harmony for Indonesia'.
Sarirasa Group Launches Limited Time Offer (LTO) Menu for Idul Adha
In this spirit, Sarirasa Group firmly adheres to its solid foundation's three pillars: Preservation, Elevation, and Promotion. These pillars guide every step of the company in maintaining and introducing Indonesia's culinary heritage to the world. ‘Harmony for Indonesia’ is part of the third pillar, focusing on promoting Indonesian cuisine on the global stage through various events, promotions, and collaborations to showcase the unique flavours of Indonesia to the world.
Honouring Culinary Traditions Through 'Harmony for Indonesia'
To celebrate its 50th anniversary, Sarirasa Group presents various special menus in the Limited Time Offer (LTO) series, created specifically to welcome major holidays in Indonesia. Ahead of Idul Adha, Sarirasa Group introduces the Ketupat Campur menu, available at all Senayan Group outlets (including Sate Khas Senayan, Sate & Seafood Senayan, and Sate Express Senayan) in the Jabodetabek and Surabaya areas.
Lavinia S., Head of Marketing for Sarirasa Group, enthusiastically stated, "In commemorating our commitment to the diversity of Indonesian cuisine and celebrating 50 years of Sarirasa Group, we invite everyone to join in the celebration with a variety of 'Harmony for Indonesia' menus. The Limited Time Offer (LTO) menu we present specifically for Idul Adha, such as Ketupat Campur, is a tangible manifestation of our commitment to celebrating Indonesian culinary traditions. We hope this menu can enrich the festive atmosphere in every major celebration in Indonesia."
Ketupat Campur is specially crafted to celebrate Idul Adha, showcasing Sarirasa Group's commitment to Indonesian cuisine through 'Harmony for Indonesia'. In addition to this, Sarirasa Group offers various special menus, ranging from Chinese New Year to Ramadan, and Eid al-Fitr to Indonesia's Independence Day, each available for a limited time. These menus symbolise Sarirasa Group's celebration of diverse traditions but also enrich the festive atmosphere of every major celebration in Indonesia.
"We believe that food is an integral part of our culture and we are committed to preserving and enhancing Indonesia's culinary traditions," added Lavinia S. "We are grateful to all our customers who have supported us over the years and look forward to continuing to serve our customers with delicious and quality food."
Diverse Brands Under Sarirasa Group
Sarirasa Group showcases the diversity of Indonesian flavours through its premier brands under the Senayan Group. From Javanese specialities to Balinese cuisine, brands like Sate Khas Senayan, Sate & Seafood Senayan, Sate Senayan, and Sate Express Senayan have captured the hearts of culinary enthusiasts with their authentic flavours.
In addition, TeSaTe and TeKoTe offer delightful Nusantara menus, while Gopek House serves unforgettable Peranakan delicacies. Foodiesia, with its snacks that remind us of childhood memories, and Sarirasa Catering, which is a mainstay for special events like hantaran and tumpeng, all contribute to the unforgettable culinary experiences provided by Sarirasa Group.
Beyond its culinary brands, Sarirasa Group also boasts non-food brands such as Sarirasa Tanahmula and Sarirasa Origin. These brands serve as platforms to appreciate Indonesia's diversity, reflecting Sarirasa Group's commitment to cuisine, cultural richness, and social responsibility.