The Hotel Public Relations Association (Himpunan Humas Hotel, or H3 for short) has just carried out a succession of its management board from the team of 2020-2022 to the new board members for the 2022-2024 period.
The profession of public relations, usually referred to in its abbreviated form, PR, is one of the crucial positions in a company. PR has a role in creating a good image and communicating all forms of information to the public. As well as helping to increase sales and disseminate a positive image of the company and its brand, PR is also a vital tool for developing positive values for many parties both internally and externally.
Established 27 years ago, the Hotel Public Relations Association (Himpunan Humas Hotel, or H3 for short) which is known as a professional body that serves as a forum for competence development of hotel public relations and marketing communication (marcom) practitioners in Indonesia, has maintained the continuity of the organization through the succession of its management team so that it can continue to be a forum by providing activities that can develop the competence of hotel public relations practitioners.
The handover ceremony was held on Friday, 9 December 2022 at ARTOTEL Casa Kuningan, Jakarta attended by all H3 board members for the 2022-2024 period and the H3 management for the 2020-2022 period represented by T. Marlene Danusutedjo (Chairwoman / Director of Marketing, InterContinental Jakarta Pondok Indah), Ratrie Tathia (Vice Chairwoman / Director of Marketing Communications, DoubleTree by Hilton Jakarta Diponegoro), and Indira Puliraja (Secretary / Marketing Communications Manager, The Sultan Hotel & Residence Jakarta) and also attended by Head of BPD of PHRI Jakarta, Mr. Iwantono and his representatives, H3 Board of Trustees, and representatives from National Movement of Foster Parents (Gerakan Nasional Orang Tua Asuh / GNOTA), and Anyo Indonesia Foundation (Yayasan Anyo Indonesia / Rumah Anyo) as H3 partners for social activities.
This was welcomed and fully supported by the new board members of the H3 for the 2022-2024 period:
- Yulia Maria, Corporate Marketing Communications Director - ARTOTEL Group (Chairwoman)
- Reynold Octaviano, Head of Brand & Marketing Communications - Sutasoma Hotel & The Tribrata Darmawangsa Jakarta (Vice Chairman)
- Prita Gero, Corporate Marketing Communications Manager - Santika Indonesia Hotels & Resorts (Secretary)
- Dequinita Vadela, Marketing Communications Manager - The Hermitage, a Tribute Portfolio Hotel, Jakarta (Treasurer)
- Sebastian Adityo Prabowo, Marketing Communications Manager - Alila SCBD Jakarta (Public Relations)
- Roman Soleh, Assistant Director Marketing & Branding - HARRIS Vertu & YELLO Hotels Harmoni (Digital Marketing)
The H3 new board members were chosen based on the results of the previously held vote by H3 members which took place on 31 October 2022 at The Hermitage, a Tribute Portfolio Hotel, Jakarta.
At the end of this handover session, Yulia Maria, the current Chairperson of the Hotel Public Relations Association stated, "I, represent the new management team, ready to work to provide services to H3 members in the form of activities to improve the competence and self-development of members in supporting their work. In addition, we also want to bring H3 as a public relations organization in the Indonesian hotel industry to actively contribute public relations to the Indonesian tourism industry again, especially at a time when the tourism industry is starting to bounce back due to the COVID19 pandemic. This is in accordance with the provisions of the statutes & bylaws of our organization."
We hope that with this handover ceremony, H3 can continue to grow in its mission to support each other in order to maximize its marketing reach and spread a positive image for the hotel industry and hotel public relations practitioners in Indonesia.