In commemoration of the 79th Anniversary of the Independence of the Republic of Indonesia, Swiss-Belhotel International, particularly in the East Java region—which includes Hotel Ciputra World Surabaya, Grand Swiss-Belhotel Darmo, Zest Jemursari Surabaya, Swiss-Belinn Malang, Swiss-Belinn Tunjungan, Swiss-Belinn Manyar, and Swiss-Belinn Airport Surabaya—organized a Corporate Social Responsibility (CSR) event themed "Weaving the Spirit of Independence through the Collaboration of the Young Generation and Veterans." This event aimed to strengthen intergenerational ties, honor the veterans who fought for the country’s independence, and introduce the historical values of the Indonesian nation to the younger generation.
Swiss-Belhotel East Java Unites for Independence with UPTD Kampung Anak Negeri and Veteran Legion
The event was held on Saturday, August 10, 2024, and was attended by children from the UPTD Kampung Anak Negeri and the Indonesian Veteran Legion, accompanied by representatives from the seven Swiss-Belhotel International properties in East Java. The event was further enlivened by the presence of East Java public figure Mrs. Arumi Bachsin and several media representatives.
The activities began with a warm welcome from Bernie, the Swiss-Belhotel International mascot, to the children before embarking on a journey to historical sites in Surabaya. The tour started from Kota Lama Surabaya and continued to Tugu Pahlawan and Taman Makam Pahlawan, where a memorial service, joint prayer, and flower-laying ceremony were held with the veterans to honor and commemorate the heroes who sacrificed their lives for Indonesia's independence.
After the outdoor activities, the main event continued at Hotel Ciputra World Surabaya, featuring various activities such as health checks for the veterans, cupcake decorating, and latte art for the children participants, as well as prize distribution and other fun games. Additionally, the veterans were given time to share their stories about the struggle for Indonesia's independence with all the participants.
"Swiss-Belhotel International, especially in the East Java area, has come together to organize this event as a form of our appreciation and respect for the heroes, as well as to pass on the spirit of independence and nationalism to the younger generation. We also extend our gratitude to all parties involved who have provided full support, ensuring that this event runs smoothly," said Agung A., Regional Operations Manager of Swiss-Belhotel International for East Java.
This event is a form of Swiss-Belhotel International’s appreciation in East Java for the heroes and aims to continue the spirit of struggle and nationalism among the younger generation. The event was also supported by Cleo, Interfood, Toza Fruit Juices, Malang Strudle, Ladang Lima, Garuda Food, Karita, Bidasari Catering, Brew Me, Trekkers, Magicstar, RSU Surabaya Medical Service, Kimia Farma, Yayasan Cheng Hoo, and Yayasan Al-Ibad. Through this activity, it is hoped that a positive contribution can be made to the community, demonstrating Swiss-Belhotel International's commitment to fulfilling its social responsibilities to the surrounding society.