Adapting to changes becomes an absolute strategy for any business responding to the pandemic crisis and welcoming the new normal where consumers have moved dramatically toward online channels so that the business is sustained. Responding to disruptive technology, The Papandayan has mounted its first-ever Online Wedding Fair, a wedding exhibition conducted virtually.
The Papandayan Online Wedding Fair (TPOWF) will be held from October 25 to 31, 2021. Carrying international and traditional themes, TPOWF offers soon-to-wed couples memorable, safe, and convenient ways to plan their inspired wedding celebration with some of the wedding industry’s best brands in Bandung and work with the most professional and creative minds on the biggest day of their life via mobile phones, desktop, laptop and other supporting electronic devices on the www.thepapandayan.com.
Prospective brides can also take part in TP Wedding Talks via Live Instagram which will be held every day during the exhibition to watch the hotel and 40 plus registered wedding vendors exhibit their products and services and share a selection of special offers and packages.
Among the features of TPOWF, The Papandayan offers wedding packages starting from Rp. 17,500,000,- for 100 persons, visitors can also enjoy the convenience of payment methods with Pay later, or wedding Installments up to 12 months, and the opportunity to win many prizes ranging from a complimentary bridal room, candlelight dinner to a honeymoon in Bali complete with transportation and 5-star accommodation.
The Papandayan sees that the Covid-19 pandemic has disrupted all business lines; there is a digitization trend to deal with this situation by carrying out digital transformation. TPOWF is one of The Papandayan’s marketing strategies as a solution in adapting new normal behavior where consumers can stay connected regardless of distance and time by utilizing technology.