Hangry, the first multi-brand virtual restaurant in Indonesia, is now available in Bandung with its first outlet located in Dipati Ukur. Hangry’s presence in Bandung marks his broader achievement of opening outlets outside Jabodetabek. In its business process, Hangry is inspired by the cloud kitchen model where there is one kitchen location that is used by several brands to process orders and serve them in ready-to-deliver packages. Hangry already has 5 (five) self-developed brands that are available in all outlets and can be ordered via online inter-messaging applications such as GrabFood, GoFood, and Hangry App as well as take away.
Since operating in November 2019, Hangry has successfully developed 5 (five) in-house brands with their respective characteristics. The five brands are Moon Chicken by Hangry which serves a Korean-style fried chicken with a variety of flavors to choose from, San Gyu by Hangry which serves Japanese-style rice bowls, Dari Pada by Hangry which serves drinks made from coffee, milk, and Yakult as well as yogurt, rice. Ayam Bude Sari by Hangry, which serves rice and chicken menus with Indonesian specialties, and Ayam Koplo by Hangry, which serves chicken geprek with Indonesian signature recipes.
“Our presence in Bandung is an important step for us in covering a wider area and being closer to customers,” said Abraham Viktor, CEO of Hangry. Having a mission to making moments delightful bring joy to every customer, the presence of Hangry’s first outlet in Bandung is also optimistic to reach the target of 150 outlets throughout Indonesia by the end of 2021. “Bandung has been known as a culinary paradise for many people in Indonesia. Therefore, we prove our optimism to be the people’s choice because we believe that the menus of the Hangry brand can also be the best of the culinary treasures in Bandung,” continued Abraham.