Who doesn’t know Kozi Coffee in Bandung? The coffee shop is renowned for its name after the inception of the first store in the Gudang Selatan area. In the beginning, people overlooked it because at that time not many people glanced at the area. These days, Kozi Coffee has various branches spread across the big cities in Indonesia. The most distant is in Makassar and the business will keep expanding.
On this occasion, we had an exclusive interview with the founder, Ramanda Audia Adam, better known as Rama to give some insight into what is up on his sleeve.
Q: Okay, before we start may we get a proper full introduction?
A: My name is Ramanda Audia Adam. I used to study at Parahyangan University, D3 Management, Batch 99. Before Kozi Coffee, my work varied from insurance, sales, and I was also a property agent.
Q: It took a long time to work. Then where did the will to do this business come from?
A: So before this, I worked in Jakarta for a long time. But because my mother was in Bandung, and at that time she was also old. I thought about going home so that I could accompany my mother. At that time, I didn’t think clearly when I came home to do business or want to work. I was like thinking “If you do business, what do you do, if you work, what do you do? Because if we go back to Bandung, the work automatically has to start all over again.” Incidentally while in Jakarta I really liked to visit various coffee shops. In 2014, there were many proper coffee shops in Jakarta. So from there, I wanted to have my own coffee shop when I returned to Bandung.
Q: Why are you interested in coffee?
A: I like the taste and atmosphere. Back when I was in Jakarta, every time I went to a coffee shop, I always chatted with the barista about the coffee they use. Basically, I’m a bored person. Well, coffee never gets me bored, because there’s just something to be done, especially the taste.
Q: Well, when I founded Kozi Coffee. What’s the main difficulty?
A: A lot, of course, especially in funds, yes. I didn’t have much savings at that time. I established Kozi Coffee at that time with five of my friends, and all of them just had intentions. We had made a proposal to find investors, but because we didn’t have any experience, no one wanted to invest. What’s more, at that time the nominal was really big, IDR 700 million.
Q: Then how did you finally get the capital?
A: Finally, we tried selling it on Kickstarter, a kind of fundraising site with a product selling method. We tried to make denim with the Graham Point brand. Thankfully, I was able to get the funds from there, even though it was far from the target. After getting the funds, we just found out that places in Bandung are expensive, yes, the rental price. Until finally we got information that in the Gudang Selatan there was one warehouse that was about to be opened. We were offered a spot, which at that time was very easy to reach.
Q: If so, how was the cafe’s operation?
A: So after we rented it, it didn’t open right away. We all worked here and there to make money. So that’s the installment. If we had enough money, the first step we built the walls, then coffee machine, and so on gradually. Finally, on December 19, 2015, we opened. That’s mediocre. Fortunately, because we used to go around coffee shops before, thank God, a lot of people came. The funny thing is that when it’s busy, we just opened the door because we didn’t have AC and it’s really hot in the afternoon here.
Q: We are curious. Because in the past, not many people knew Gudang Selatan. How did you attract visitors here?
A: In the past, the difficulty was in the Gudang Selatan, we were not allowed to put a sign in front. So people were finding it hard to locate us. But because the place was hidden in the ex-arsenal, it became the selling point. Incidentally, Instagram was already busy at that time. It made people curious even though they had to struggle to find a place at that time.