TAUZIA Hotels (TAUZIA) is now a part of The Ascott Limited (Ascott), a member of CapitaLand Investment, which is one of the leading international owner-operators with properties spread across the Asia Pacific, Central Asia, Europe, Middle East, Africa, and the United States. Its portfolio of apartment, co-living, and hotel brands includes Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, HARRIS, Citadines Connect, FOX, Yello, FOX Lite, and POP!. In Bandung, there are six properties of The Ascott Limited: HARRIS & POP! Hotels Festival Citylink, HARRIS Hotel & Conference Ciumbuleuit, FOX HARRIS Hotel City Center, FOX HARRIS Lite Hotel Metro Indah, and YELLO Hotel Paskal.
Established in 2001, TAUZIA now has 62 properties spread across Indonesia, Malaysia, and Vietnam. Since September 2018, TAUZIA has officially become part of The Ascott Limited. This started with CapitaLand in 2018 acquiring a 70% stake from a local company, under the name Green Oak Hotel Management (GOHM). GOHM is the holding company of hotel operator TAUZIA. The decision to acquire GOHM is CapitaLand’s strategy in developing the hospitality business through The Ascott Limited, which is currently an operator of serviced apartments.
The integration of TAUZIA into the Ascott network is also strengthened by the launch of discoverasr.com that accommodates not only hotel information, but as an online ordering platform. discoverasr.com provides easy access to more than 400 apartments, co-living spaces, and hotels with a total of more than 71,000 units, in more than 200 cities and 30 countries. This includes more than 10,000 units across TAUZIA’s 62 properties, which are available for the first time on Ascott’s online booking platform.
The growth of TAUZIA as a part of Ascott is also supported by the media. Therefore, to appreciate and strengthen the good relationship, TAUZIA held a West Java Media Gathering on Thursday, November 11, 2021, at FOX HARRIS Lite Hotel Metro Indah Bandung by inviting media and representatives from the TAUZIA Hotels Bandung.
“The joining of TAUZIA’s properties to discoverasr.com and the integration of the My Tauzia Privilege (MTP) into Ascott Star Rewards (ASR) are in line with Ascott’s target of synergizing digital transformation on one platform. Through discoverasr.com’s one-stop service and the discoverasr app, guests can book rooms from the Ascott network worldwide with the best rate exclusively for our loyalty members,” said Irene Janti, Ascott’s Director of Brand & Marketing for Indonesia.
“By this integration, Ascott’s market coverage in Indonesia, especially in the Bandung area and its surroundings is also expanded. In Bandung, Ascott came with a wide selection of properties that can accommodate the guests’ needs, from a long-term or short-term residence and exclusive to economical levels,” said Irene.
In line with the launch of the discoverasr.com website, MTP members who join ASR will receive 2,000 ASR bonus points, 25% discount e-vouchers, and membership tier adjustment. Signing up as an ASR member is free of charge and can be done through discoverasr.com or the discoverasr application which is already available on Google Play and the App Store.
The West Java Media Gathering event was held in a fun environment while still implementing strict health protocols. Opened by a speech from Mr. Dwi Herlambang as General Manager of FOX HARRIS Lite Hotel Metro Indah Bandung, presentation by Mrs. Dyah Annisa as representative of TAUZIA Hotels Bandung, question and answer session, fun activities which were attended by all media, and lunch. Starting at 10.00 WIB, the event closed at 13.00 WIB.