Mövenpick Hotels & Resorts has announced the return of its ‘Kilo of Kindness’ campaign – inviting guests to donate at least one kilo of food, clothing, or educational supplies to disadvantaged communities around the world. More than 45 Mövenpick hotels across Africa, Asia, Europe, and the Middle East are supporting the campaign, which runs throughout the month of September. Guests and visitors are invited to drop off at least one kilo of supplies at any participating hotel lobby, which will then be distributed locally by the charities each hotel has partnered with.
“All of us at Mövenpick and the broader Accor team are delighted to resume our ‘Kilo of Kindness’ campaign following the pause we took last year to focus on supporting our communities through the pandemic crisis,” said Steven Taylor, Chief Marketing Officer, Accor. “One of the passions of the Mövenpick brand is Mindful Sustainability, which encourages us to ensure that everything we do is not only good for our guests but good for the world as well. Sustainability isn’t only about the environment – it is about caring for employees and for the communities our hotels serve.”
Now in its sixth year, the ‘Kilo of Kindness’ campaign is timed to honor the United Nations International Day of Charity on September 5th. In 2019, a record 21,921 kilograms of supplies were donated via the participating hotels – a figure Mövenpick hopes to surpass with its September 2021 campaign.
“While each guest is encouraged to donate a ‘Kilo of Kindness’, generosity knows no ideal weight. Every gram counts and all contributions are welcome and gratefully received,” added Mr. Steven Taylor.
Mövenpick is requesting donations of all kinds, with high-priority on items including books, notebooks, and stationery such as pens, pencils, rulers, and erasers; canned foods such as tuna, soup, fruit, vegetables, and concentrated milk; dry foods like rice, beans, oats, pasta, cereals, flour, powdered milk, baby formula, tea and coffee; and clothing and shoes for adults and children.
Mövenpick encourages acts of kindness by sharing stories of donations, philanthropy, and community service. Throughout September, guests, fans, and followers are invited to spread the word about the ‘Kilo of Kindness’ campaign, using #AkiloOfKindness and #InternationalCharityDay to tweet on Twitter, post on Facebook, or share on Instagram.
For more information on participating hotels and the charities they are supporting, see below or visit www.movenpick.com/akiloofkindness. More information on Accor’s sustainable development program, Planet 21, is available at www.accorhotels.com