Sure there is plenty of fish in the sea, but for W Bali, only Goby the Fish that stands out from the shoal. 

Officially launching on the 16th of February 2019, a giant see-through fish (Goby) is installed on W Bali’s beachfront to raise awareness and help reduce plastic in the Bali ocean.

The war on plastic is prevalent around the world and in Bali. A number of initiatives have been activated to help reduce plastic waste; The Ocean Cleanup, the ban of plastic straws in global companies such as Marriott International; and some local initiatives such as the recent ban on plastic bags ordered by the Governor of Bali.

Aware of its social responsibility when it comes to sustainability and the impact plastic has on the environment, W Bali – Seminyak has been working for more than 5 years to be Earthcheck certified every year, working on reducing waste, energy and water consumption and engaging in strict recycling practices. With the arrival of the wet season and the beaches of the Island being swamped by trash washed away on the shores, the team at W Bali is constantly engaged in intense beach cleaning sessions, ensuring the garbage is collected and sent to recycling.

Although the above steps are going in the right direction, there’s also an extra initiative that would help put a stop to plastic on the beaches.

Enters Goby, the plastic-eating fish that will allow guests and locals to dispose of plastic waste, all while looking nice on the beach, sparking conversations, building awareness and education. Without a doubt, Goby will help us show what is happening when the trash ends up in the sea: in the belly of the fish; and with this tell a simple message: the only fish that should eat plastic is Goby the Fish!”

Now, go. Find Goby.

W Bali – Seminyak, Jl Petitenget, Seminyak Bali, p. +62 361 3000 106