PARADOR HOTELS & RESORTS HOTEL BUSINESS DEVELOPMENT STRATEGY IN 2019
Parador Hotels & Resorts, a local hotel management company established in 2012 is managing 9 hotels throughout Indonesia and targeted new partnership for an expansion of hotel business management in 2019. Parador has some strategies which are:
Strategy of Human Capital
Recently welcomed the presence of Andi Setiadhi as Corporate Business Development Manager. Andi began a career as an Associate Investment and has had experience in hotel industry for 13 years where the last 6 years before joined in Parador Andi served as Corporate Business Development for PT Grahawita Santika. With Parador, Andi having a role play in investor relations and prospective investors.
Besides the positions Business Development, Parador also recently welcomed Arif Kurniawan. Arif have many experiences in some international hotel management company and prior joined in Parador, Arif served as Head of Revenue for Fairmont Hotel Jakarta. With Parador, Arif occupying the position of Corporate Director of Revenue, Arif will focus on management income and micro analytic on customer behavior also optimizing hotel room sales.
Parador welcomed the new Human Capital Director, Andre Matius. Experience in the field of Human Resources for 15 years mostly in international hotel management company. Before joined in Parador, Andre served as Director of Human Resources for The Stones Legian – Bali. With Parador, Andre will focus on training development, employee recruitment and the quality of human resources.
“With Andi’s experience in business development, Arif in revenue management and Andre in Human Resources, also the achievement that they have got throughout their career, we believe that Parador will be more solid to facing the competition of hotel business in Indonesia, could also reach the target which has been set also carrying Parador to be better,” said Johannes Hutauruk, Chief Operating Officer of Parador Hotels & Resorts.
Strategy of Business Development
Two hotel projects will be open in 2019 are Starlet Hotel Jakarta Airport and Fame Hotel Jayapura. Starlet Hotel Jakarta Airport is built in area 1.283 m2 of land at the total 120 hotel rooms, open very soon in the first quarter of 2019. And Fame Hotel Jayapura is built in area 1.258 m2 of land at the total 113 hotel rooms also supporting facilities like meeting room, ballroom, swimming pool and rooftop cafe. Fame Hotel Jayapura targeted to open in the fourth quarter in 2019.
“Not only 2 hotels that will soon be open , we will also be to re-open a hotel ballroom of Atria Hotel Gading Serpong which we did the renovation and expanded 2 times bigger . In order to accommodate the customer needs in terms of meeting activities, wedding, event and exhibition that can accommodate up to 1.500 people with its own lobby and the addition of latest technology for meeting , wedding and exhibition. The renovation project itself cost at 42 billion rupiah.” added Johannes. For parador , the development of hotel business not only about the opening of new hotel, but also the quality of hotels on running are also part of business strategy to maintain the consistency of service, also answer the needs the guests of the hotel and keep customer satisfaction to products offered to continue to compete in hotel business.
In addition, in 2018 Parador also had major renovation for Fame Hotel Gading Serpong. According to Pramita Sari, as Corporate Director of Communications Parador Hotels & Resorts, “to Fame Hotel Gading Serpong we renovated the hotel in parallel in 2018 ranging from renewing the building facade, hotel interior, room corridor, lobby, meeting room and restaurant. The total investment which we have produced on this project is 13 billion rupiah.” The hotel theme music and film is highly appropriate for a guest who wanted a different atmosphere when they stayed at affordable price in strategic location of Gading Serpong surrounded by shopping mall, universities, golf course and located in an area of housing estate from trusted developer, Paramount Land.
PARADOR HOTELS & RESORTS
Soho Office Park Kav. 9, 3rd Floor Jl. Boulevard Raya Gading Serpong
Gading Serpong, Tangerang – 15810 Banten – Indonesia
T. (+62 21) 2917-1111 ● F. (+62 21) 2917-1122