Modest Fashion Summit 2018
December 11 - December 12
Jakarta will host the world’s first Modest Fashion Summit 2018. The two-day event is the first platform for international modest fashion stakeholders.
Modest Fashion Summit 2018 on 11-12 December will gather all players in the modest fashion industry, from decision makers to retailers to financial investment companies to startups. The Summit will help attendees learn more about building consumer relationships, discover growth opportunities and establish new collaborations between brands, retailers, and investors.
The modest fashion market shows great economic potential. The State of Global Islamic Economy Report, produced by Thomson Reuters, states that the modest fashion market is worth an estimated at $44 billion, while Muslim consumers will spend $368 billion on fashion by 2020. Pinterest UK’s searches for ‘modest fashion’ have also increased 500 per cent since the beginning of 2018.
Over the last few years, the fashion world has tuned into a “new” demographic: Muslim women and others for whom dressing conservatively is a religious or cultural choice. Nike has released a Nike Pro hijab, and L’Oréal Paris recruited hijabi beauty blogger Amena Khan as part of their latest shampoo campaign. Various fashion brands, from renowned fashion houses of Dolce & Gabbana, Tommy Hilfiger and Oscar de la Renta, to street-style fashion brands such as H&M, also tap in to the business by producing abayas, hijabs and dresses with modesty in mind.
Grant Pearce, Condé Nast International and member of Modest Fashion Summit Advisory Board, says more people are aware of modest fashion because of the Internet. “Modest fashion was always there,” he says. “Now, the awareness has allowed people to recognize and appreciate that there is a business opportunity.”